IMMORTALS’ PLAYERS TO EXPAND LIVESTREAMING TO FACEBOOK
New Media Strategy Promises Increased Fan Accessibility
LOS ANGELES – April 20, 2017 – Immortals, the globally-competitive North American esports organization, announced today that its fans will now be able to enjoy their favorite Immortals live stream content via Facebook Live. Expanding the team’s diverse, multi-platform media strategy, the addition of Facebook not only serves to benefit players and fans alike, but will also help to grow the team’s global audience, increase fan engagement and explore new sponsorship opportunities.
Following its debut on the esports scene last year, Immortals continues to seek new and entertaining ways for its fans to engage directly with the team. The addition of Facebook Live to Immortals’ content strategy promises to not only make it easier for fans to access high-quality live gameplay and VOD content from any device, but also helps bolster an additional avenue of communication between the community and its members. Powered by Restream.io’s cloud-streaming platform, the Immortals fanbase can expect more content, across more platforms, with zero loss of video quality.
“A big part of our mission here at Immortals is to be on the lookout for new ways to reach our fans with entertaining and engaging content,” said Immortals CEO Noah Whinston. “By adding Facebook to our cross-platform livestreaming roster, we’re giving our fans even more options than before to watch a match or interact with their favorite player on the go, anywhere and anytime.”
The addition of Facebook Live to Immortals’ streaming options also stands to benefit its sponsors and stakeholders with increased reach and visibility into mainstream audiences not already familiar with esports. With the ability to place live gameplay from pro players directly into the News Feeds of fans, along with the fan community’s drive to share and interact with one another, Immortals looks set to continue its unprecedented growth in 2017.
Founded in 2015 with unprecedented dedication to fan support and player well-being, Immortals, a North American esports organization, endeavors to create a long-lasting community of professional gamers, aspiring players, and passionate fans, all united by our commitment to camaraderie and competitive excellence. Always remaining true to our values and ethics, we take pride in providing an authentic brand that fans can be proud to cheer on to victory. Immortals currently fields professional teams in: League of Legends, CS:GO, Overwatch, Super Smash Bros., and Vainglory. For more information, please visit our website: Immortals.gg
PR & Communications Manager, Immortals